Microsoft is committed to creating its own network of advertising partners. In this regard it has been taken very good step, as announced in a press release, the software giant has become a partner network of financial information site that belongs to the authoritative edition of Wall Street Journal.
The agreement covers the provision of exclusive right to place contextual advertising and advertising on search results pages of all sites in the ownership of WSJ.
Analysts said the deal the super- profitable for Microsoft. Having signed the agreement, Microsoft receives an audience of all sites WSJ, which has about 20 million visitors and 330 million page views per month.
By purchasing the right to place advertisements on the pages of such publications as the WSJ, Microsoft significantly increases its advertising network quotes as well as the audience of the journal is very valuable to advertisers who want to sell analytic services, securities, and many other products that may be interested financiers.
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